Variable Infomation Printing

What is variable printing? Variable information printing (or personalized printing) is used to produce printed documents that are customized to individuals or to a specific group. Although only one document is designed, text, graphics and images within the document can be varied to produce many unique documents. Add variable data and you can create one-to-one marketing with remarkable ease. Printing and addressing can be completed at the same time and images can be changed on each and every piece. Variable data has repeatedly demonstrated that it can increase response rates up to 15%.

Benefits

Using customized information and graphics, variable printing allows you to reduce costs, reduces turnaround times and increases the efficiency of your communications.

Variable printing makes it possible to:
* Increase effectiveness by delivering targeted communications to your customers
* Ensure the security of sensitive information with increased mail integrity
* Track response rates with bar-coded surveys and other documents
* Reduce waste by automatically selecting the proper inserts for each mail piece
* Increase response rates up to 15%

What we need to run your variable data job:

* Hard-copy sample with highlighted areas where variable data will be placed.
* The page layout file, such as Quark press to create the base template.
* The data to be inserted in Microsoft Excel, Access or Word. Š or have one of our designers help you develop a variable printed job!